Lucid Enterprises, LLC was established in 1997 in Atlanta, Georgia. Lucid Enterprises started its niche with the sales of five-gallon bottles of water to the residential market. Within one year, the company's product line expanded and included reverse osmosis filtration systems and water softeners. By 2001, the product line included whole house filtration systems.
Lucid Enterprises is built of a foundation of integrity. This is displayed through its leadership as well as the quality products offered to its customers. Current plans for the company include the Mist Premium Spring Water reveal, the unveiling of a fine vodka brand and the expansion of Lucid Enterprises products into restaurants, hotels and stores. Lucidís products have been marketed via network as well as through print and other media outlets. Future marketing plans will establish the Lucid Enterprises brand name even further across the U.S.